Communications Plan for AS/NZS 4819 (DRAFT)

June 29, 2011

AS/NZS 4819

Material for preparing state promotional strategies for the Australian and New Zealand Standard for Street addressing AS/NZS 4819 .  Each jurisdiction will develop their own communications plan, leveraging some shared materials developed through ICSM.
The Street Addressing Special Interest Group (SASIG) met at Land Victroria in late July 2011 to review the many submissions on the Draft. The promotional and website matters will be considered in more detail at a later teleconference.
Attendees:
  1. Anselm Haanen         Land Information New Zealand (Chair)
  2. Brian Goodchild         Landgate, WA
  3. Peter Mosley              Department of Sustainability and Environment, VIC
  4. Laura Kostanski         Office of Geographic Names, VIC
  5. Yvonne Thompson     Emergency Services Telecommunications Authority, VIC
  6. Bob Boschman          Land and Property Information NSW
  7. Rene de Kiefte           ACT Government
  8. Jeff Laubsch              Dept for Transport, Energy and Infrastructure, SA
  9. Steve Billingham       Office of Nomenclature Board, TAS
  10. Chris Body                Office of Spatial Data Management, ACT

Next Steps for the Standard

SASIG changes to the Standard will be advised to Standards Australia on 12 August 2011.  The Standard will then be updated, including the figures, verified, and prepared for publication.  Standards Australia and
Standards NZ will approve the joint standard and IT-004 will vote on it.  It is planned to be published in mid-late October.

The submissions identified a number of  items that needed to be considered for inclusion in the Guidelines, which will be given higher priority once the submissions on the Standard is completed (mid August).

Several documents were identified as being helpful as for shared resources:

Benefits of the Standard Aimed primarily at supporting material for management in local governments, to    articulate the broader benefits to the community of compliance with the Standard. (See point 2 below: benefits)
Response to Submissions To acknowledge the contributions from submissions and highlight any significant changes made to the Draft Standard.
Differences between the 2003 and 2010 Versions Similar to Appendix D (being removed from within Draft) for people who are working with the 2003 standard and want a general indication of what has changed.
Flyer about the Standard This “brochure” is intended to alert people to the Standard, its benefits (see above), and indicate where more information can be found.  It should include reference to the Guidelines.

Basic Content

KEY elements and sample content to help develop individual jurisdictional plans

1. OBJECTIVE

e.g. To ensure widespread knowledge, understanding and adoption of the revised AS/NZS 4819 by all Victorian addressing authorities. This includes communicating clearly the reasons why addressing is so important (public safety, business efficiency, etc) and in particular the value to the Australian and NZ community.Statement of how important and what the risks are if councils succumb to pressures from developers and do not adopt the Standards.

2. AUDIENCE

The general public

local community groups ( include Sporting Clubs, St Johns Ambulance, RSLs…..)

Local Government

Rather than reinvent he wheel, I’d recommend developing some key information materials on the Australian and NZ  Local Government and Municipal Knowledge Base , a Wiki  for  for sharing ideas & information collaboration. Everyone is encouraged to use, reuse & add to any useful information they find on the site, which has with great links to

Interestingly, the site has a varety of pages with definitions of road types, so it would be best to ensure that this information are developed and sourced consistently.

Many local government staff with a variety of roles have to be reached – Rates , Planners, GIS, Governance, Naming Officers

Councillors, Mayor, CEO

Local organizations (Emergency Services Fire services, SES, Police, Ambulance, Postal delivery, Spatial groups..)

Regional / Statewide Bodies

VICTORIA

  • VSC Victorian Spatial Council Mainly non-govt people but part of the Spatial Governance arrangements. Chair is Olaf Hedberg (private sector
  • VSG Victorian Spatial Group Formed Dec 2010 as a sub group of the Victorian Government CIO Council. VSG Chair was CIO at Victoria Police, since moved on to Cenitex.
  • LGSRG Local Government Spatial Reference Group
  • BADSIG Borders and Districts & District Spatial Information Group – Average of 20-30 GIS users attend from varied organisations, which includes Local Government, State Government i.e DSE, DPI, CFA, North East Water, Charles Sturt University along with private enterprise. Strathbogie Shire Council in the south of Victoria to Wagga Wagga in NSW. It’s a cross-border group. Not exclusive to Local Governments. Meet 3 times/yr.
  • EMSINA-Vic Emergency Services Spatial Information Network – Meet quarterly. Members include ESTA, Ambulance Services, SES, CFA, MFB, VicPol, DSE Fire, DHS, BoM, EPA, DSE SII, OESC, DoJ, VicRoads and various guests
  • VPSHub members Spatial people on a page I set up at VPSHub.
  • Department of Transport Spatial Community of Practice (DoT Spatial CoP. Members from areas such as Corporate Resources, Public Transport, VicTrack, Policy and Intergovernmental Relations, VicRoads , Marine Safety Victoria; Port of Melbourne, Metlink)
  • DoT Data Analysts Community of Practice

TAS

The Local Government Association of Tasmania (LGAT) is the representative body of Local Government in Tasmania, with membership comprising 28 of the 29 councils in Tasmania.

Major property system providers

  •  Infor:  provider of business software and services to authorities including the City of Melbourne.

WA

WA Local Government Association

Industry Bodies

Municipal Association Victoria CEO – Rob Spence

Victorian Local Government Association

Australian Local Government Association

Urban Development Institute Victoria

SSSI:

GITA:

ASIBA:

ANZLIC:

INSTITUTE OF PUBLIC WORKS ENGINEERING AUSTRALIA – this organisation is expanding its traditional local government engineering focus to public works covering all levels of government and private practice. Vic Office: Stephen Robertson, PO Box 1254, Geelong Vic 3220 Ph 0418 144 460, Fx (03) 5250 3008 vic@ipwea.org.au

The REIV (Real Estate Institute of Vic) and similar agencies who often are required to provide location/address information need to be informed about this Standard, and the fact that Local Govt is the only addressing authority.

Note:

Should expand to cover off a wider variety of stakeholders and sectors here.

Ensure that all organizations that have made a submission are contacted individually and thanked  and materials for communication acknowledge the organizations that made contributions.

2. KEY MESSAGES

Identify Benefits (shared materials)

  • To the address custodian
  • To the community, environment and the economy
  • To the address data end user

Overcoming Objections

Prepared material that address common objections, establish as FAQ with links to other supporting/evidentiary or explanatory materials

Assurances on contentious issues, eg an entire road may not need to be renumbered, just a section. Handling of corner lots.

Media material, might  include case studies/reports

Highlight all the organizations that made submissions, with summary

Cost benefit of good addressing to local government

Will be supported by state systems eg CPAS to develop comprehensive property address system NSW, the environments that are emergency driven.

Developing the message

Established a consistent format for case studies

Preparing examples

Presenting the Message

Publish guidelines and supporting materials on ICSM website

Present guidelines

Review of current resources

Resources for maintaining guidelines eg ongoing ICSM committee to oversee arrangements to steward/curate content (perhaps through local government group)

3. DELIVERY VEHICLES

Direct mail

CEO’s, Mayors, All Councils

Surveyors bodies, developer

Materials for use by Councils for direct mailing to the public

Face to Face

Workshops

Local government workshops… running these (and supporting materials/ examples) should form part of strategy…

Eg VIC Workshops conducted: eg Bass Coast Shire and nearby Councils Jun 2011 , Melbourne workshop, Frankston 2011, Geelong

ICSM Website

The ICSM website will need some significant changes when the new Standard and Guidelines are published.  ICSM have agreed that the Addressing Guidelines will be published there, but these additional documents will also need to be made available.  The site should also include links to the addressing custodians in each jurisdiction (see Appendix C of the Standard) and to the site where the Standard can be purchased.

  • New web pages
  • Links to the addressing custodians in each jurisdiction
  • Links to other National Orgs – Websites

Conferences

eg SSSI, Spatial@gov

Publications

Industry Magazines

  • Position Magazine
  • AFAC Fire Magazine (Contact established. A short item in next issue, full article can be developed for December or early 2012)
  • Victorian Spatial Council – Landmark Magazine (contact Rex Banks)

Newsletters

eg ESTA, AFAC, Emergency Services, MAV

Newspapers

  • Local Victorian Papers (of which there are hundreds in Victoria alone).
  • (contacts can also be found through Margaret Gees Australian Media Guide Jul 12011 97th ed)

Promotional cards

Fact Sheets

  • Overview Fact Sheet “What is AS/NZS 4819 and what does it mean to you?”
  • Data awareness
  • Frequently Asked Questions FAQ Sheets

Sample problems and solutions for addresses

Guidance Notes for Addressing Officers

Social media

Blogs, WordPress, Wiki

Linkedin Groups

    • Address Verification Enthusiasts group – Experian QAS group discusses ways that address verification can help save organizations time and money as well as industry trends and topics.
    • Addressing Matters – A forum to discuss the current Australian mailing industry, trends and issues. The primary focus of this discussion group is to identify and discuss strategies to ensure the sustainablility of the Australian Mailing Industry.

http://www.linkedin.com/news?viewArticle=&discussionID=18982527&articleID=126281314&gid=2895202&articleURL=http%3A%2F%2Fauspost%2Ecom%2Eau%2Fabout-us%2Fdont-guess-correctly-address%2Ehtml&urlhash=f87c&goback=%2Enmp_*1_*1_*1_*1_*1_*1&trk=NUS_DISC_N-nd_title

  • IP Address Tracking and Geolocation
  • Address Cleansing a subgroup of Data Cleansing User Group – Address Cleansing is an ongoing challenge as many events require an update of an address, phone number or email. The Address Cleansing Subgroup will provide a forum for discussion of theories and processes to cleanse, complete and verify using standard data cleansing processes of matching, de-duplication, formatting and deletion as required.

VPSHub a Gov20 site with blogs etc for Victorian public sector employees (requires sign in)

Victorian eGovernment Resource centre (twitter @egovrc )

Twitter target groups to disseminate links to online materials, tweet this buttons on all media etc

Facebook

4. TIMING

…tbc

20110703-104707.jpg

Dead end street. Nelson St, Semaphore, SA

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About yvonnert

Extensive experience working in government spatial data infrastructure. Over ten years as a bridge maker in emergency services, with strong partnering skills providing leadership for spatial information strategy.

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